Taki MaiTaki Mai

By Zane Yoshida

Taki Mai Wins the Fijian Prime Ministers International Business Award

Time to crack open another bag of instant Taki Mai kava powder and mix up a bowl!

We’re celebrating today at South Pacific Elixirs in the only way we know how – with a few shells of our favorite elixir.

That’s because we were honoured at the weekend to receive the Prime Ministers International Business of the Year Award for small business in Fiji.

You can see me with the Minister for Agriculture, Inia Seruiratu, in the picture above, and here’s a close up of the award:

After taking a battering from Winston, the kava industry in Fiji has had a lot to deal with this year; but there have been some great initiatives started for the future of the industry; and what a shot in the arm this award is, as we head into the New Year!

It’s going to be a huge 2017 for Taki Mai and the Fijian kava industry…we can already feel it!

By Zane Yoshida

Kava and New Zealand: A Blossoming Relationship

Kava and New Zealand have always had a close relationship – but it is now beginning to ‘blossom’.

We reported recently about the New Zealand prime minister, John Key, arriving in Fiji to a traditional kava ceremony. But it goes well beyond this.

With the proximity of New Zealand to the island nations of the South Pacific, such as Fiji, Vanuatu, Samoa, and Tonga, it is no surprise that a large number of ‘islanders’ have chosen New Zealand as their home.

In fact, around 7.5 percent of the country’s 4.6 million people identify with South Pacific ethnic groups. This makes it one of the ‘kava centres’ of the world.

Importance of kava in New Zealand

If you know any Pacific islanders you will also know that, wherever they go, their kava follows them closely behind! Its calming, relaxing properties are seen as a vital cultural connection with the power to put people back in touch with their island homes; and drinking kava is as much of a social routine for many NZ-based islanders as it is when they are back in their ‘spiritual home’.

The kava bowl is never very far away yet, in New Zealand, like in most western countries, its use has traditionally been restricted largely to the migrant communities.

Not anymore. Kava is making inroads into other communities, crossing cultural divides, just like in the US, Australia, and elsewhere. Misconceptions still exist about kava and its effects, as well as with the importance of quality, though.

Raising the profile of kava in New Zealand

The recent Fine Food New Zealand trade expo in Auckland included kava-based products, in recognition that it has become more ‘mainstream’. This is part of an attempt to promote more Pacific-grown products in the local and global markets. Exposure at this international food trade show also helps to educate the market about the noble kava varieties available.

Amongst many other Pacific products, Taki Mai flavoured kava supplements were showcased and, we are delighted to say, they went down a storm!

Joe Fuavao, of Pacific Trade & Invest and the Produce Company, noted that the kava shots had become a ‘crowd favourite’:

“It’s been a real a winner. I think a lot of people have been quite curious about the effects of Kava. They’re used to seeing it in powder form so now seeing the product packaged and well presented is certainly generating the interest amongst a lot of the cafes and bars.

“A lot of the cafe owners, the restaurateurs that have come across our stand – they’ve seen the word Pacific and started to have a look at what we have on offer,”

So, you may be seeing Taki Mai kava shots in more cafes and bars around New Zealand in the very near future.

By Zane Yoshida

Lessons in Processing Kava

Have you ever wondered what goes into processing kava? How one of those beautifully green, leafy, kava plants is turned into that Taki Mai shot in your hands?

How is all the goodness and taste extracted safely and delivered to you in a way that you enjoy it practically anywhere and at anytime?

Any why is it brown and muddy-looking rather than green?

Wonder no longer.

This Talk Business video from Fijian TV explains what happens when processing kava – from the farms and nurseries through to being ready for export and sitting on US supermarket shelves.

You may be a little surprised about the parts of the plant we use – and what is discarded.

Zane and the team explain all you need to know…

By Zane Yoshida

Now Shipping! Taki Mai Kava Shots, Powder & Capsules

Just a reminder that the Taki Mai online store is now open for business for customers in Australia, New Zealand, and Hong Kong…where you can order your supply of Taki Mai kava online and make sure that you’re always in the chill zone.

Not all Taki Mai kava products are currently available in every location. Here’s what you can expect right now, though this is likely to change in the near future:

  • AUSTRALIANS: take a break from your hectic lives with kava capsule supplements; these are particularly popular for people who are travelling (and can’t get near a kava bowl) or have just worked out; other use it just before sleep.
  • NEW ZEALANDERS: kick back with a flavored 3oz Taki Mai kava shot in coconut, chocolate banana, guava or pineapple flavor. These are shipped in packs of 6. Kava root powder (just add water!) is also available.
  • HONG KONG residents: enjoy the coconut, guava, pineapple, or chocolate banana flavored 3oz Taki Mai kava shots.

Free shipping is even provided with Hong Kong orders ($10 for Australia and New Zealand) – so why not check out the online store and never run out of kava again.

Taki Mai Wins the Fijian Prime Ministers International Business Award
Kava and New Zealand: A Blossoming Relationship
Lessons in Processing Kava
Now Shipping! Taki Mai Kava Shots, Powder & Capsules