Taki MaiTaki Mai

By Zane Yoshida

Helping Ovalau Kava Farmers After Winston

A new quality assurance initiative is being introduced on the Fijian island of Ovalau this week to help kava farmers there – and we’re proud to be behind it.

The system is designed to help generate increased profits and a steady income for kava farmers in the wake of Cyclone Winston which, as you know, severely impacted the kava industry across Fiji.

What is the Participant Guarantee System (PGS)?

The Participant Guarantee System (PGS) is an initiative originally designed by the Pacific Agribusiness Research for Development Initiative (PARDI) which is funded by the Australian government and coordinated by The University of Queensland.

Its overall aim is to create sustainable developments for South Pacific agribusiness, improving the livelihoods of South Pacific farmers and their families.

The PGS is a quality assurance initiative, whereby the farmers guarantee reliable and consistent quality and a regular supply of premium produce and, in return, the major buyers (such as resorts) guarantee to accept a certain quantity of the produce and to pay a good price for it.

The following video explains more about the PGS and how it’s helping all types of farmers around Fiji.

As you can see, the system wasn’t designed for kava farmers. It was originally piloted with 16 vegetable farmers near the capital, Suva, and will expand to other regions around Fiji.

The support it provides to smallholders, who traditionally have little market power, is encouraging farmers to produce higher quality and greater quantities of produce, because of the guaranteed market demand.

It is a win-win for the farmers and the businesses buying the vegetables and the success of the scheme has led to a similar initiative being set up for kava.

How does it work for Ovalau kava farmers?

Kava farmers on the island of Ovalau are smallholders. This is the island where South Pacific Elixirs has set up its Taki Mai operations and we have our nurseries and production facilities there. It’s also where I was born, so I have a keen interest in helping the island prosper.

Dr. Rob Erskine Smith, from the University of the Sunshine Coast in Australia (who can be seen in the above video above) received a small grant from the EU through the Increasing Agricultural Commodity Trade (IACT) program. This was designed to help the kava farmers on Ovalau with a structured rebuilding program after Winston, and to secure a more reliable supply chain.

South Pacific Elixirs has helped develop the initiative in terms of quality control input and together we are forming nine farmers’ groups on the island.

Kava farmers join up to become members of one of the nine groups, which function as individual companies. Each has a president, secretary and treasurer, with the company owned equally by members. Training is provided and profits are paid to members according to the produce they supply, while a small sum is retained for company operations such as cool room costs, transport, and marketing. Each company has more buying power for fertiliser and other essential supplies and this is another benefit of becoming a member.

As one of the main buyers of kava on the island, South Pacific Elixirs is proud to be throwing our weight behind the initiative and supporting the farmers there.

What are the benefits for the kava farmers?

As you see from the video, the PGS has a real impact on the lives of smallholder farmers around Fiji. As a coordinated group with consistent quality produce, they are able to attract premium prices, allowing for extra profits to be used to improve farms and households.

Rather than the profits going to market entrepreneurs (such as middle men) they end up in the farmers’ pockets.

The tomato farmers in the video were able to pipe water from the source to improve irrigation on their land, buy cattle, and build more solid houses. With a steadier income, they can afford to fund better education for their children.

The hope is that similar benefits will come to Ovalau kava farmers as a result of the system being put in place there.

By Zane Yoshida

Taki Mai Kava Featured at an Australian Government-Organised Event in Fiji

More great news for South Pacific Elixirs and lovers of Taki Mai kava shots recently.

Kava was featured at an Australian Centre for Agricultural Research (ACIAR) show held in Fiji at the end of June. This provided more great exposure for our favourite South Pacific crop, as well as educating the audience about the safety and health benefits of commercial kava.

South Pacific Elixirs was proud to help out at the kava stall, giving attendees the opportunity to access kava research information, discover some of the potential health benefits of kava, and to taste a range of Taki Mai kava supplements.

The PARDI workshop and market day

The Australian Centre for International Agricultural Research (ACIAR) marked the completion of the first phase of its Pacific Agribusiness Research for Development Initiative (PARDI) with a two-day Impact Workshop and Market Day on Monday 29th and Tuesday 30th June 2015, held at the Hotel Novotel Suva Lami Bay, in Fiji.

PARDI has been working since 2010 to understand the factors that contribute to successful agribusiness development in the rural and coastal communities of the South Pacific region.

The initiative encourages the sharing and adaptation of research, and supports supply-chain and market-driven research in the forestry, fisheries and crops sectors; kava of course falls into the latter area and is of particular interest because of its benefits to poor, rural communities in the region.

The workshop included a series of presentations highlighting the technical outcomes and implications of PARDI research projects. The market day featured interactive stalls showcasing some of PARDI’s products and successes in agribusiness research.

What did they say about Kava?

Kava was one of the featured crops along with breadfruit, taro, papaya, and high value vegetables. Here is how the PARDI brochure introduced kava:

Kava (Piper methysticum – ‘intoxicating pepper’) has been a ceremonial drink in the Pacific since time immemorial, and is noted for its calming and soporific effects. These effects are becoming more widely known and sought after by the global health supplements market, where kava is seen as an alternative to sleeping pills and other prescription medicines. A recent announcement by a German court to overturn a long-standing ban on kava sales is likely to fuel consumer demand for kava. The ACIAR/PARDI Impact Workshop and Market Day will give you the chance to experience the benefits of kava and learn how research and development will support its development as a high-quality kava extract to secure and maintain markets.

Why Taki Mai kava?

As the makers of Taki Mai kava supplements, South Pacific Elixirs has been working with PARDI on the development of a mass propagation system for elite varieties of kava since 2014.

This project aims to support the development of a rapid propagation system for clean planting material that remains disease-free, and provides the foundation for successful commercial kava enterprises.

Kava dieback is soft rot that can be a serious problem in many countries in the Pacific, sometimes completely wiping out production; our work with PARDI helps to eliminate this danger from our elite varieties and in doing so we hope to raise the bar for kava quality across the region and provide the gold standard for export-quality kava.

Collaboration with PARDI is another step along this path.

Helping Ovalau Kava Farmers After Winston
Taki Mai Kava Featured at an Australian Government-Organised Event in Fiji