In the coming months and years we expect to see a gradual rise in the quality of kava coming out of the South Pacific kava producing nations.
That’s not just because we, at South Pacific Elixirs, have been pioneering our elite kava nurseries in Ovalau, Fiji, to grow the highest possible grade of disease-free kava. It’s also because this message is being broadcast loud and clear to all the major producers in the region.
One bad kava story…
With the world becoming more interested in kava, and the message finally getting out that kava is not only safe, but promotes good health and lowers stress, it’s a timely reminder to keep the quality of kava up for exports.
Since the German ban was overturned in February 2014, there has been a rise in demand, as new markets have become interested in importing the root in supplement form. The EU has even agreed to conduct a new kava study.
As demand is set to boom, there is a rush to produce more. At the same time, one bad story can ruin the industry. It was a very few cases of liver damage reported in Europe (from inferior quality of kava) that previously led to the kava ban on Europe and lots of adverse publicity.
The calls for an increase in quality are to avoid the type of ‘image’ problems that kava has suffered from recently.
Maintaining quality of kava for export
Radio New Zealand International reported at the end of April:
“Kava-producing countries have been put on notice that nothing less than top quality exports are crucial in ensuring the industry thrives.
Scientists are now analysing kava from across the Pacific to formulate a gold standard and find easier ways of weeding out kava varieties of a lesser quality described as “non-noble”.
The chair of the International Kava Executive Council, Tagaloa Eddie Wilson, says there will always be importers looking for cheaper varieties and governments need to get tough.
‘There are certain traders in the industry that are still finding their way to get hold of this and export them. That is a no-no, industry in the Pacific has met several times and they have agreed that this kava which is non-noble must never be used in the trade.’”
Keeping kava ‘noble’
‘Noble’ kava is another name for the ‘elite kava’ that Taki Mai supplements are made from. It is the highest grade available, and countries like Vanuatu have already passed legislation (the ‘Kava Act’) to outlaw exports of inferior or ‘non-noble’ kava.
Failure to prevent export of these ‘non-noble’ varieties of kava is perhaps what led to some of the problems in the past.
It is important for customers of Taki Mai to know that we take kava cultivation seriously – as shown by the previously-referenced article on our kava nurseries in Ovalau, Fiji.
Not only is the quality of kava the best available, we have received good manufacturing practice (GMP) accreditation; and we produce medicinal grade kava that is certified in Australia as a therapeutic good. So you can feel perfectly safe taking our kava shots, powder, or capsules.