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By Zane Yoshida

It’s not just us at Taki Mai who are predicting good things for the kava industry in the year ahead.

We said it a lot in 2016: despite the devastation of Cyclone Winston, the kava industry is heading in the right direction, getting its ‘house’ in order and starting to take the right measures to protect the industry for the longer term, as demand increases overseas.

Now one of the major authorities in the retail food trade is saying it too…

The Shelby Report: Whole Foods Market 2017 Trends Forecast

The Shelby Report is one of the foremost voices in the retail food industry in the US and is distributed nationwide, with five monthly regional print and digital editions. It is an educational resource targeted at everyone from manufacturers and wholesalers to independent and chain stores.

And this giant of the industry just released its Whole Foods Market Trends Forecast for 2017. This is compiled by the Whole Foods Market’s global buyers and experts and includes everything from trends in wellness beverages through to condiments and particular food colours that are going to be popular.

We’re delighted to see that, alongside the likes of coconut and Japanese condiments, kava got a big mention as one of the products to watch in 2017.

Here’s what the report said about the rising popularity of wellness toniocs:

Wellness Tonics: The new year will usher in a new wave of tonics, tinctures and wellness drinks that go far beyond the fresh-pressed juice craze. The year’s hottest picks will draw on beneficial botanicals and have roots in alternative medicine and global traditions.

Buzzed-about ingredients include kava, Tulsi/holy basil, turmeric, apple cider vinegar, medicinal mushrooms (like reishi and chaga) and adaptogenic herbs (maca and ashwagandha). Kor Organic Raw Shots, Suja Drinking Vinegars and Temple Turmeric Elixirs are just a few products leading the trend.

There it is in black and white: kava is a “buzzed-about ingredient”.

No argument from us… let’s keep the buzz going and make 2017 a huge one for the kava industry and Taki Mai.

Happy New Year to all our readers…have a relaxing, stress-free 2017 full of all the good things.

Kava shot anyone?

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Big 2017 Predicted for the Kava Industry